Break Romance Cafe is the name of our business which main activities are providing internet service, café and software tutorial. For our business, we choose to involve in internet service because nowadays internet is part of citizen life especially teenagers. Social websites such as facebook, tagged, twitter, myspace and friendster are very popular among teenagers. Even though many internet cafés out there, but still cannot accommodate the demand of the customers. This internet service sector can bring a lot of profit if we can fulfill the demand from the customers.
There are five shareholders in our company that involved which are the General Manager, Financial Manager, Marketing Manager, Administration Manager and Operational Manager. Every single of us have experiences and qualification on specific fields that are needed in order to conduct and handle this business effectively.
The total amount of capital is RM 200 000 from the total amount, the amount of cash is RM 100 000 and it was contributed by five of our partnerships including the General Manager. Then, we also decide to make a loan from CIMB bank under cash plus financing -i and the amount is RM 100 000. Our cafe is located at No1 Jalan Lagenda 2, Lagenda Height, 08000 Sungai Petani Kedah. We choose the location because it located near to Sungai Petani town, the centre of attraction. Besides that Sungai Petani population in 2010 is 265,158 and increasing rapidly, about 40% of the population is teenagers that love to online. This high population resident area can give us a lot of potential customers.
For operating days, the cyber cafe is open to our costumers 7 days a week 24 hours a day. In day time, people usually busy with works. They usually spent time for themselves at night and do online. That why the cyber café usually crowded with customers at night and weekend. 24 hours in operation can attract people that always stay up late to hang out with their friends. For the software tutorial the classes will held on every weekend (Friday and Saturday) at 10 am to 12pm. Our office is open from Monday to Saturday and will be closed on Sunday and half day in Saturday. Sunday is a public holiday, it time to spend the quality day with family. For the marketing department, we decided to do marketing strategy in order to ensure the marketing plan will run smoothly. Our target market is based on demographic segmentation. As for the financial department we show all the cash flow during our operation. We got a forecasted sale amounted around RM20 000 to RM30 000 a month.
